STEPS TO START BUSINESS ON THE INTERNET

There are 4 basic steps to start your Internet Business

  1. Determine and define the product
  2. Develop your own business website
  3. Plan & define the payment methods
  4. Product Promotional and advertising

 

Determine and Define the Product
There are a few categories of product to be commercialized on the Internet.

1. Services-based product
- Taking orders to design logo, website, giving consultation, motivation and so on.
- The main capital is only you & yourself and the interest
- It is highly profitable, and the customers keep on coming and sometimes they are repeated
- But it needs a longer time to do it

2. Goods-based Product
- Selling cookies/cakes, car accessories, books, souvenirs and etc
- Needs a good capital to buy as bundled or to become an agent
- Requires shipping cost
- Less profitable but it is not time-limited

3. The ideal product
- Selling product as download
- Products example: E-books, screensaver, template
- Less cost because no shipping is required, everything is done by downloading
- Cost needed only for selling it online
- Global application and access
- Effective purchasing on the Internet compared to outside of it
- Repeated, continuous buyers

How to make my services-based product as ideal?
- Write book and publish it as an e-book
- Publish in the VCD format, Video or Internet format so it is only downloadable
- Just bear in mind that there ate a lot of books in various fields that are not yet published. You could make it by writing much on the scope of "How To" and "Do it Yourself" (DIY).

E-books Advantages
- Can be written and published in any scope and filed. Write based on your interest. Make it more into How To scope.
- Example: teaching the cooking recipes with the photos of the cooking methods. You can also slip together with the video and audio format.
- At anytime you can transform the electronic format into a printed material. You could make it as a regular printed book by printing it, and you can start to sell it.

Developing the Business Website
There are 2 methods to develop a website:

  1. Pay someone to develop it for you
  2. Develop it by your own

Paying Someone for the Website Development
•  The cost is very expensive
•  The knowledge is not continuous, meaning here that you would not know the inner functions of your website, and that would be very hard because every time you wish to upgrade and update your website, you need to pay for it.

Developing it By Your Own
•  Do you still think that it would take time? Oh, that would be a No actually. You can use any existing templates for easier design.
•  You can attend the workshops for the website design and development that charge you reasonable fees, but in return you would get much information and knowledge. Just spend the cost for once to learn about it. Later, you won't need to pay anymore to update & upgrade your website because you have known how to do it by yourself.

Guides to Choose the Right Workshop for the Website Development
•  A spokesperson that is having background in the education field. This is important because anyone in the education field is taught with the effective teaching & learning courses.
•  An organizer that handles website development workshops regularly
•  A workshop with the real-time hands on approach, whereby you can apply directly whatever is being taught in-front during the workshop. (you would not have to wait until you come home to try and apply for it, by that time you might have forgotten some of the useful information)

Planning & Define the Payment Methods

  1. Online payment using Maybank2u or BCB e-Bank (Malaysian)
  2. Credit Card Payment (2checkout, worldpay)
  3. Payment using cheque

Online Payment Using Maybank2u or BCB e-Bank
- This payment method is suitable for the items sold below RM100. Somehow you can use this method for any value of money. It's just that it is limited, because not everyone has these bank accounts.

Credit Card Payment
- You can open a Merchant Account at CCNow.com, Worldpay.com or PlanetPayment. It would be a little bit expensive but it is good for items that cost more than RM100.

Payment using cheque
This type of payment is suitable for the items sold below RM50. Somehow it also has the limit, because not everyone has the cheque-book.

Product Promotional and advertising
There are various ways that you can apply for promotion. I will explain later, how to do the effective promotion. See you tomorrow.

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